Magnetic MRO, a Total Technical Care and Asset Management organization, announces rebrand and introduces a new company structure, affecting some subsidiaries and sub-brands. 

All future activities will be consolidated under a holding company called ‘Magnetic Group’. Under the Magnetic Group, the company will introduce four sectors, each representing a distinct activity: 

• Magnetic Creative - design and manufacturing; 
• Magnetic Assets - capital-intensive businesses e.g. loaning, trading, leasing; 
• Magnetic Maintenance - labour-intensive business e.g. line, base, and engine maintenance; 
• Magnetic Talents - employs the most talented specialists to serve the industry’s engineering and training needs. 

Each sector will serve the market with a clear and defined strategy while also supporting inter-group synergies. 

“This change is a part of our longer-term strategy and a promise to our present and future clients to provide the greatest benefits to our customers through our activities; it enables us to diversify business activities with more distinct boundaries as well as to diversify business risks and speak clearly to our existing and future investors. 
I am sure that the new structure and expanding business will have a good impact on our co-operation with existing and future clients. As our group's mission states: "We help aviation to help the world," together, we can reach greater heights,” said Risto Mäeots, CEO of Magnetic Group.